Queensland Therapy Centre is dedicated to supporting children and families with high-quality therapy services across speech, occupational therapy, behavioural support, and more. The brand and website needed to reflect professionalism, trust, and care — while also being clear, approachable, and easy to navigate for clients and stakeholders.
We worked with Wenjin and her team to design a complete digital identity, from logo and branding through to the website, hosting, email setup, and SEO optimisation. This ensures QTC has a polished online presence that not only builds trust but also makes it easy for new clients to connect with their services.
Logo & Brand Identity – We designed a clean, professional logo with a symbolic figure reaching for a star — representing growth, empowerment, and hope. Delivered full brand guidelines, including typography, colour palette, and iconography, ensuring consistency across all platforms. Created business cards and collateral that communicate professionalism and trust.
Website Design – The website was custom-built to serve families and carers, with accessibility and clarity at its core. It includes strong calls-to-action to book consultations and explore therapy services, and its layout strikes a balance between warmth and professionalism by making use of the brand’s colour palette and carefully selected imagery.
Brand Direction – To complete the visual system, I developed a flexible set of icons and supporting elements that reinforce the brand across both digital and print. I also established a structured design system, making it simple to maintain consistency and implement future updates with ease.
The new brand and website give Queensland Therapy Center a strong, credible presence that reflects their mission: “Empowering Potential, Transforming Lives.” By combining a thoughtful logo, clear brand guidelines, and a professional yet approachable website, the center now has an identity that builds trust with families, communicates expertise, and sets them apart in the therapy space. It’s not just about looking polished — it’s about supporting the center’s mission to connect with more families, deliver clarity about their services, and continue making a difference in children’s lives.
