A boutique digital studio

We help businesses modernise how they work — through better websites, apps and business systems. Senior expertise, built around you.

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Our story

Mica Design is a boutique digital studio built on 20+ years of hands-on experience across branding, websites, custom apps and business systems. We work with businesses that value strategic thinking, clean execution, and a direct line to senior expertise — without the layers or handoffs of a traditional agency.

From straightforward websites to tailored apps and business systems, we bring the same level of care and capability to every project — start to finish.

Mica Design team

Values

The principles that shape how we think, work and deliver for every client.

01

Whole-picture thinking

Engineering rigour and design sensibility, applied together. We ask better questions before anything gets built.

02

Honest before clever

Clear advice, plain language, no upselling. We tell you what you actually need — even if it's less than you asked for.

03

Craft without compromise

Clean code, considered design, reliable outcomes. The standard doesn't change based on project size.

04

Directly accountable

You work with the people who built it. No juniors, no handoffs — just twenty years of experience applied to your project.

05

Systems, not just software

Two decades of project and business management mean we think about adoption, workflow, and operations — not just features.

06

Built to grow with you

We don't build things that need to be replaced. Maintainable, extensible, and sound from the ground up.

How we work

A straightforward process built around clarity, craft, and long-term outcomes.

Discovery

We start by understanding your business, your goals, and your users. No assumptions.

Design & Build

Clean, considered design that's built to perform — not just impress.

Launch & Beyond

We don't disappear at launch. We support, iterate, and grow with you.

The team

Mica Design was founded by Eugene Marsden and is operated alongside Maria Perrone. Together they bring practical experience across branding, websites, business systems, education, digital strategy and workflow improvement — working directly with Australian businesses from our base on the Gold Coast, Queensland.

With 20+ years of combined experience, every project at Mica Design is handled directly by the people who built it — no juniors, no handoffs.

Founder

Eugene Marsden

Eugene founded Mica Design with a simple goal: helping businesses work better through thoughtful technology, smarter systems, and practical digital solutions. With experience across website development, custom applications, business systems, digital strategy, and education, he enjoys turning complex ideas into tools that make everyday work easier.

From custom platforms and internal business systems to large-scale website projects, Eugene works directly with clients to understand their goals, solve operational challenges, and deliver solutions that create lasting value. He leads the technical and strategic direction of every project from concept through to launch.

Design & Strategy

Maria Perrone

Maria brings a unique combination of engineering, project management, communication, and problem-solving to Mica Design. She works closely with clients to understand their processes, challenges, and goals, then helps translate those conversations into clear project direction and software requirements.

Maria is passionate about bridging the gap between people and technology. By combining strong communication skills with analytical thinking, she helps ensure every project stays focused on solving the right problems and delivering systems that genuinely improve the way businesses operate.

Ready to start?

Let's build a platform that works for your business.

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