Search engine optimisation (SEO) can sound overwhelming, but it doesn’t have to be. Small businesses don’t need complex strategies or expensive tools to start climbing up Google’s rankings. In fact, there are a few straightforward wins that can make a noticeable difference without draining your time or budget.
Optimise Your Titles and Headings
One of the simplest steps is making sure your page titles and headings are clear, descriptive, and keyword-friendly. Think about what your customers would type into Google to find you, and use those phrases naturally in your titles and subheadings.
Write for People, Not Just Search Engines
Good SEO starts with content that’s helpful, readable, and authentic. Answer common customer questions, explain your services in plain English, and avoid overloading your text with keywords. Google rewards content that genuinely helps users.
Speed Matters
Page speed is a ranking factor—and a user experience factor too. Slow-loading sites drive visitors away. Compress your images, avoid unnecessary plugins, and check your site’s performance with free tools like Google PageSpeed Insights.
Mobile-Friendly Design
With most searches now happening on mobile, a site that doesn’t work well on phones will struggle in rankings. Make sure your layout, buttons, and text adapt smoothly to smaller screens.
Use Meta Descriptions Wisely
Meta descriptions don’t directly affect rankings, but they influence whether people click your link. Write short, engaging summaries (around 150 characters) that highlight what users will get by visiting your page.
Get Your Basics Right
Set up Google Business Profile, create clean URLs, and ensure your site has an SSL certificate (that little padlock icon). These simple steps all improve credibility with both users and search engines.
Why It Matters
For small businesses, these SEO basics are about visibility and trust. A website that loads quickly, reads clearly, and shows up in searches is far more likely to turn visitors into customers.
You don’t need to know every detail about algorithms to see results. Start with these simple wins, stay consistent, and you’ll build a strong foundation for your online presence.
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